![]() So for many of these people, Beyond Meat is an alternative to consuming red meat some of the time, but not exclusively. Flexitarians focus on adding variety to their diet rather than excluding foods. If the trend continues as this population raises families, there will be more Canadians with plant foods comprising a greater part of their diets.Īnother consideration is the upswing in a ‘flexitarian’-style of eating. A recent study out of Dalhousie University in Halifax points to an increasing trend of Canadians who self-classify as vegetarians and vegans, particularly among those under 35. People are becoming more informed, and more open to adopting vegetarian meals. National dietary guidance provided in the new Canada’s Food Guide released earlier in 2019, emphasizes consuming a plant-based diet for these very reasons. People are looking for ways to minimize the impact of their food choices on greenhouse gas emissions, energy inputs, water use and land use, which are higher for the production of animal-based versus plant-based foods. A primary reason for this trend is to support individual health, but supporting the health of the environment is on the minds of consumers, too. More and more consumers are tuning into making healthy food choices in their day-to-day lives. Its primary competitor is the Impossible Burger, which has a soy protein base, coconut and safflower oils, and uses leghemoglobin to impart a ‘meat’ taste. There are other ingredients as well, but those are the main ones. The primary ingredients are a yellow pea protein base and canola and coconut oils. The Beyond Meat burger is a plant-based product that has been developed to look, taste, feel and cook like beef. We asked registered dietitian Gail Hammond of UBC’s faculty of land and food systems about the nutrition consumers are getting from the Beyond Burger and its competitors. Recent research and development in food processing has helped make these meat substitutes more and more meat-like, just as consumer demand for plant-based protein is taking off. ![]() California-based Beyond Meat calls its Beyond Burger and other vegan ‘meat’ products the future of protein.
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